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How to Make Your Advertising Make Money by John Caples (Paperback, 1983)

The_Book_Fountain (183565)

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About this product

Product Information

Supplies advice on the development of a successful advertising campaign and recommends techniques for writing newspaper, magazine, television, and radio advertising copy.

Product Identifiers

PublisherPrentice Hall (Higher Education Division, Pearson Education)

ISBN-139780134235905

eBay Product ID (ePID)94840523

Product Key Features

Number of Pages383 Pages

LanguageEnglish

Publication NameHow to Make Your Advertising Make Money

Publication Year1983

SubjectAdvertising

TypeTextbook

AuthorJohn Caples

FormatPaperback

Dimensions

Item Height323 mm

Item Weight614 g

Item Width152 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorJohn Caples