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Harvard Business Review Bks.: Harvard Business Review on Brand Management by David Aaker, Regina Fazio Maruca, Erich Joachimsthaler, John Quelch and David Harding (1999, Trade Paperback)
World of Books Ltd (10614521)
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About this product
Product Information
With the increasing globalization of brands, effective brand management in differentiating products has become even more esseential. This volume provides strategies for maximizing the value of brands and products.Product Identifiers
PublisherHarvard Business Review Press
ISBN-101578511445
ISBN-139781578511440
eBay Product ID (ePID)89619196
Product Key Features
Number of Pages204 Pages
Publication NameHarvard Business Review on Brand Management
LanguageEnglish
Publication Year1999
SubjectConsumer Guides, Management
TypeNot Available
AuthorJohn Quelch, Erich Joachimsthaler, David Aaker, David Harding, Regina Fazio Maruca
Subject AreaBusiness & Economics, Référence
SeriesHarvard Business Review Bks.
FormatTrade Paperback
Dimensions
Item Height1.9 in
Item Weight15.5 oz.
Item Length8.3 in
Item Width5.5 in
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