Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing by Mitch Meyerson, Mary Eule Scarborough, Jay Conrad Levinson (Paperback, 2008)

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About this product

Product Information

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! This complete Guerrilla Marketing online guide includes: * The 10 most effective Guerrilla strategies * Case studies of the five greatest online Guerrilla Marketing campaigns * How to create a high-impact website on a budget * Low-cost tactics for maximizing traffic * The 12 biggest internet marketing mistakes and how to avoid them * Creative tactics and cutting-edge tools that inspire customers to take action * Essential information on cutting-edge technology

Product Identifiers

PublisherEntrepreneur Press
ISBN-139781599181943
eBay Product ID (ePID)95701142

Product Key Features

Number of Pages304 Pages
LanguageEnglish
Publication NameGuerilla Marketing on the Internet: the Definitive Guide from the Father of Guerilla Marketing
Publication Year2008
SubjectComputer Science, Marketing, Business
TypeTextbook
AuthorMitch Meyerson, Mary Eule Scarborough, Jay Conrad Levinson
FormatPaperback

Dimensions

Item Height229 mm
Item Weight449 g
Item Width191 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorMitch Meyerson, Mary Eule Scarborough, Jay Conrad Levinson
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