About this product

Product Identifiers

PublisherCambridge University Press

ISBN-101108715621

ISBN-139781108715621

eBay Product ID (ePID)3038772315

Product Key Features

Number of Pages274 Pages

LanguageEnglish

Publication NameGive Yourself a Nudge : Helping Smart People Make Smarter Personal and Business Decisions

SubjectDecision-Making & Problem Solving, Cognitive Psychology & Cognition

Publication Year2020

TypeTextbook

Subject AreaEducation, Psychology

AuthorRalph L. Keeney

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight14.5 Oz

Item Length8.9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2019-042292

Reviews'Even though people make hundreds of choices each day, they rarely consider how to improve their decision-making skills. A good place to start is to read Ralph Keeney's new book, which is chock-full of wisdom, stories, and highly practical advice. By the time you finish it, you will have the author whispering in your ear the next time you face a big decision.' Richard H. Thaler, University of Chicago, co-author of Nudge, and winner of the 2017 Nobel Prize in Economic Sciences

Dewey Edition23

IllustratedYes

Dewey Decimal153.83

Table Of Content1. Nudge yourself to make better decisions; 2. Your decisions and your life; 3. Making value-focused decisions; 4. Defining your decision; 5. Identifying your values; 6. Creating alternatives; 7. Identifying decision opportunities; 8. Obtaining authorization to select alternatives controlled by others; 9. Becoming a value-focused decision-maker; 10. Enhancing the quality of your life; 11. Useful perspectives on decision-making; Appendix. Evaluating alternatives and making a decision.

SynopsisDecision-making is the best way to actively improve anything in your personal and professional life, or in any business or organization. This book presents and illustrates several fundamental ideas and offers procedures that nudge you to improve your decision-making skills and guide you to make smarter decisions., The best way to improve your quality of life is through the decisions you make. This book teaches several fundamental decision-making skills, provides numerous applications and examples, and ultimately nudges you toward smarter decisions. These nudges frame more desirable decisions for you to face by identifying the objectives for your decisions and generating superior alternatives to those initially considered. All of the nudges are based on psychology and behavioral economics research and are accessible to all readers. The new concept of a decision opportunity is introduced, which involves creating a decision that you desire to face. Solving a decision opportunity improves your life, whereas resolving a decision problem only restores the quality of your life to that before the decision problem occurred. We all can improve our decision-making and reap the better quality of life that results. This book shows you how.

LC Classification NumberHD30.23.K3539 2020