About this product

Product Identifiers

PublisherRoutledge

ISBN-10041545154X

ISBN-139780415451543

eBay Product ID (ePID)2309358688

Product Key Features

Number of Pages440 Pages

Publication NameFundraising Management : Analysis, Planning and Practice

LanguageEnglish

Publication Year2010

SubjectNonprofit Organizations & Charities / Fundraising & Grants, General, Management

TypeTextbook

Subject AreaBusiness & Economics

AuthorElaine Jay, Adrian Sargeant

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight30.5 Oz

Item Length9.6 in

Item Width6.9 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

LCCN2009-018684

Dewey Edition22

Reviews'An invaluable core text for all practising fundraisers, but simply a 'must read' for those studying for the Institute of Fundraising Certificate in Fundraising Management. This latest edition is packed full of state of the art best practice, backed by case studies and underpinned by the academic rigour you would expect from Sargeant and Jay.' Lindsay Boswell, Chief Executive, Institute of Fundraising, 'An invaluable core text for all practising fundraisers, but simply a 'must read' for those studying for the Institute of Fundraising Certificate in Fundraising Management. This latest edition is packed full of state of the art best practice, backed by case studies and underpinned by the academic rigour you would expect from Sargeant and Jay.' Lindsay Boswell, Chief Executive, Institute of Fundraising, An invaluable core text for all practising fundraisers, but simply a must read " for those studying for the Institute of Fundraising Certificate in Fundraising Management. This latest edition is packed full of state of the art best practice, backed by case studies and underpinned by the academic rigour you would expect from Sargeant and Jay. " Lindsay Boswell, Chief Executive, Institute of Fundraising

IllustratedYes

Dewey Decimal658.15/224

Table Of Content1. The History and Development of Fundraising Practice 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Strategic Planning: The Fundraising Plan 5. Understanding Giving 6. Donor Recruitment 7. Donor Development 8. Major Gift Fundraising 9. Planned and Legacy Giving 10. Community Fundraising 11. Corporate Fundraising 12. Trust and Foundation Fundraising 13. Branding and Campaign Integration 14. The Rise of New Electronic Channels 15. Benchmarking Fundraising Performance 16. Group Dynamics and Leadership 17. Legal and Ethical Aspects of Fundraising Management

Edition DescriptionRevised edition,New Edition

SynopsisThis comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a 'how-to' guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser. Fully revised and updated, this new edition of Fundraising Managementis packed with examples and case studies from around the world. It covers every important aspect of the fundraising process, including: Planning Donor recruitment and development Community fundraising Corporate fundraising Legacy fundraising Trust and foundation fundraising Legal and ethical frameworks for fundraising This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, but is a useful text for all fundraising students and professionals., This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a 'how-to' guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser. Fully revised and updated, this new edition of Fundraising Management is packed with examples and case studies from around the world. It covers every important aspect of the fundraising process, including: Planning Donor recruitment and development Community fundraising Corporate fundraising Legacy fundraising Trust and foundation fundraising Legal and ethical frameworks for fundraising This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, but is a useful text for all fundraising students and professionals.

LC Classification NumberHV41.2.S27 2009