About this product

Product Identifiers

PublisherPearson Education

ISBN-100133372782

ISBN-139780133372786

eBay Product ID (ePID)160127123

Product Key Features

Number of Pages336 Pages

LanguageEnglish

Publication NameBuilding a Digital Analytics Organization : Create Value by Integrating Analytical Processes, Technology, and People into Business Operations

Publication Year2013

SubjectKnowledge Capital, Business Ethics, Web / Social Media, Databases / Data Mining, Statistics, Enterprise Applications / General

TypeTextbook

AuthorJudah Phillips

Subject AreaComputers, Business & Economics

SeriesFt Press Analytics Ser.

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight22.6 Oz

Item Length9.2 in

Item Width6.2 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2013-939001

Dewey Edition23

IllustratedYes

Dewey Decimal658.4038

Table Of ContentChapter 1 Using Digital Analytics to Create Business Value 1 Chapter 2 Analytics Value Chain and the P's of Digital Analytics 11 Chapter 3 Building an Analytics Organization 59 Chapter 4 What Are Analytics Tools? 95 Chapter 5 Methods and Techniques for Digital Analysis 127 Chapter 6 Defining, Planning, Collecting, and Governing Data in Digital Analytics 161 Chapter 7 Reporting Data and Using Key Performance Indicators 187 Chapter 8 Optimization and Testing with Digital Analytics: Test, Don't Guess 223 Chapter 9 Qualitative and Voice of Customer Data and Digital Analytics 247 Chapter 10 Competitive Intelligence and Digital Analytics 273 Chapter 11 Targeting and Automation with Digital Analytics 289 Chapter 12 Converging Omnichannels and Integrating Data for Understanding Customers, Audiences, and Media 305 Chapter 13 Future of Digital Analytics 329 Works Cited 343 Index 347

SynopsisDrive maximum business value from digital analytics, web analytics, site analytics, and business intelligence In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author's own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary "analytical economy." For all business practitioners interested in analytics and business intelligence in all areas of the organization ., Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author's own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary "analytical economy." For all business practitioners interested in analytics and business intelligence in all areas of the organization .

LC Classification NumberHD30.2