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Financial Aspects of Marketing (Marketing Series: Student), Ward, Keith, Used; G - Picture 1 of 1

Financial Aspects of Marketing by Keith Ward (Hardcover, 1989)

The Cotswold Library (774951)

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This is the recommended principal text for the Financial Aspects of Marketing paper of the CIM Certificate Examination. The increased emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be financially literate and does not attempt to train bookkeepers. Relevant techniques are introduced in context and illustrated with simplified but practical examples.