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Fashion Marketing by Tony Hines (2007, Trade Paperback)

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About this product

Product Identifiers

PublisherRoutledge

ISBN-100750668970

ISBN-139780750668972

eBay Product ID (ePID)57062269

Product Key Features

Number of Pages348 Pages

LanguageEnglish

Publication NameFashion Marketing

Publication Year2007

SubjectMarketing / General, General, Industries / Fashion & Textile Industry

TypeTextbook

Subject AreaBusiness & Economics

AuthorTony Hines

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight18.4 Oz

Item Length9.3 in

Item Width6.3 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

LCCN2006-935008

Dewey Edition22

IllustratedYes

Dewey Decimal391.0688

Table Of ContentGlobal markets and Global supplies; Supply chain strategies, structures and relationships; The challenges of fashion buying and merchandising; Segmenting fashion consumers: Reconstructing the challenge of consumer complexity; Developing a research agenda for the internationalization of fashion retailing; Retail brand marketing in the fashion industry; Competitive marketing strategies of luxury fashion companies; Store environment of fashion retailers: A Hong Kong perspective; The process of trend development leading to a fashion season; Innovation management in creating new fashion; Consumers and their negative selves, and the implications for fashion marketing; Fashion retailer desired and perceived identity; Fashion E-tailing; The international flagship stores of luxury fashion retailers; The making and marketing of a trend; Approaches to doing research

Edition DescriptionRevised edition,New Edition

SynopsisA collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

LC Classification NumberHD9940