About this product

Product Identifiers

PublisherNorton & Company, Incorporated, w. w.

ISBN-101324086661

ISBN-139781324086666

eBay Product ID (ePID)19074480450

Product Key Features

Book TitleEvery Screen on the Planet : the War over Tiktok

Number of Pages368 Pages

LanguageEnglish

TopicIndustries / Computers & Information Technology, Web / Social Media, Corporate & Business History

Publication Year2025

GenreComputers, Business & Economics

AuthorEmily Baker-White

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight18.4 Oz

Item Length9.5 in

Item Width7.4 in

Additional Product Features

Intended AudienceTrade

ReviewsIs TikTok spying on you? It already has spied on Emily Baker-White, in the course of her pathbreaking research into the company's out-of-control surveillance and its legal subjugation to Beijing's spymasters. Deeply researched and nuanced in its judgments, this is a must-read account from a heroic reporter who has taken on the world's most dangerous tech company., An in-depth account of the struggle between the U.S. and China to control TikTok....gripping....comprehensive....Readers will be riveted.

SynopsisEvery Screen on the Planet is the first major book on one of the most dramatic business stories of our time. Touching on politics, finance, data, and technology, the struggle over TikTok has enormous implications for our information landscape and the technological cold war between the United States and China. Emily Baker-White's engrossing narrative charts TikTok's rise from obscurity into the world's most valuable startup, led by its ambitious founder, Zhang Yiming--arguably the father of the modern recommendation algorithm. Zhang's products reshaped the global internet from a place where you searched for information to one where information came to you. TikTok seemed to know its users in an almost spooky way, provoking wonder and delight. People were hooked. "We intend to become ubiquitous," a new-hire training video said, to put TikTok "on every screen on the planet." But virtually everything about TikTok's users--their interests, locations, and even their unspoken desires--was accessible to staff in Beijing. After Baker-White, a Harvard-trained lawyer and investigative reporter, revealed that Chinese engineers could access Americans' private information, a team of employees used the app to track her location and attempt to expose whistleblowers. This incident triggered an ongoing criminal investigation and escalated the US government's fight against Chinese tech. TikTok was the first Chinese app to become a US juggernaut, and lawmakers soon recognized its potential for surveillance and propaganda--and the threat it might pose in the hands of their rivals. Yet even as hawks in Congress gained support to ban the app, the White House was secretly negotiating for unprecedented control over its information stream. In 2025, when President Donald Trump declined to enforce the so-called ban law, TikTok seemed to complete a miraculous corporate escape. It retained its influence, profits, and power, but now operated at the pleasure of two strongmen: China's Xi Jinping and Trump himself., The story of the most effective attention algorithm ever invented, and the superpower struggle to control it.