About this product

Product Identifiers

PublisherKogan Page, The Limited

ISBN-100749480920

ISBN-139780749480929

eBay Product ID (ePID)20038709474

Product Key Features

Number of Pages288 Pages

Publication NameEvent Sponsorship and Fundraising : an Advanced Guide

LanguageEnglish

Publication Year2018

SubjectEvent Planning, Marketing / General, Public Relations, Industries / Hospitality, Travel & Tourism, General

TypeNot Available

Subject AreaReference, Business & Economics

AuthorEva Nicotra, Tom Lunt

FormatTrade Paperback

Dimensions

Item Height0.1 in

Item Weight18 Oz

Item Length0.9 in

Item Width0.7 in

Additional Product Features

LCCN2018-033341

ReviewsWriting a book that will be useful for practitioners yet also appeal to an academic audience is difficult. Tom Lunt and Eva Nicotra have pulled it off. The authors demonstrate how academics in vocational fields such as event management might contribute to the improvement of practice., Event sponsorship and fundraising are critical to the success of any event delivered in today's highly volatile and politicized world. An extremely important text examining the challenging and innovative world of sponsorship and a welcome addition to the event management literature., In the ever-changing and burgeoning world of live experiences, this book manages to step back and take a firm grasp on the vital discussions and dynamics around sponsorship and fundraising events., This is one of the first texts to address finance, fundraising and sponsorship issues in a way that is immediately relevant to events managers. The mixture of research, professional insights and industry case studies means that this book will be equally valued by teachers and students.

Dewey Edition23

IllustratedYes

Dewey Decimal394.2068

Table Of Content** Chapter - 01: Introduction to event sponsorship, fundraising, partnerships and relationship development; ** Chapter - 02: Event sponsorship at the centre of the integrated marketing communications mix; ** Chapter - 03: Delivering event sponsorship campaigns; ** Chapter - 04: Identifying and securing sponsors and funding opportunities; ** Chapter - 05: Prospecting for grant funding and sponsorship: case studies from Scottish cycling events; ** Chapter - 06: Preparing and delivering a sponsorship pitch; ** Chapter - 07: Managing relationships with sponsors and funding bodies; ** Chapter - 08: Legal issues in event sponsorship and fundraising; ** Chapter - 09: Evaluating sponsorship and grant-making relationships; ** Chapter - 10: Where next for event sponsorship and fundraising?; ** Chapter - 11: Practical templates to kick-start your event sponsorship and fundraising; ** Chapter - 12: Afterword - building your career in sponsorship and fundraising

Intended AudienceCollege Audience

SynopsisSecuring sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike., Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.

LC Classification NumberGT3405