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Electronic Commerce 2004: A Managerial Perspective: International Edition by Efraim Turban, Jae K. Lee, Dennis Viehland, David King (Paperback, 2003)
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About this product
Product Information
The purpose of this text is to describe the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues and risks. With its managerial orientation and interdisciplinary approach, this book for beginners in e-commerce is clear, simple, well-organized and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world.Product Identifiers
PublisherPearson Education (Us)
ISBN-139780131230156
eBay Product ID (ePID)90635663
Product Key Features
Number of Pages752 Pages
Publication NameElectronic Commerce 2004 :A Managerial Perspective: International Edition
LanguageEnglish
SubjectComputer Science, Business
Publication Year2003
TypeTextbook
AuthorEfraim Turban, Jae K. Lee, Dennis Viehland, David King
FormatPaperback
Dimensions
Item Height271 mm
Item Weight1454 g
Item Width209 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorDavid King, Jae K. Lee, Efraim Turban, Dennis Viehland
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