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EP Global Business Today 4e (Mixed Media, 2016)

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About this product

Product Information

The fourth edition of Global Business Today continues to effectively combine a world-wide orientation with an emphasis on the strategic issues that impact global business in our region. The authors provide background on the political, economic, social or cultural aspects of countries grappling with an international business issue, raising students' awareness of how national and geographic differences affect the conduct of international business. Chapter 7, for example, contains a new Country Focus box titled, India's stuttering economic transformation . Developing economies are covered in the new Emerging Markets feature emphasizing the global coverage of the text and the increasing complexities and opportunities in international business. Chapter 13 contains Another Perspective box titled, The China-plus-one Strategy. Global Business Today weaves numerous, interesting anecdotes into the narrative of the text to engage the reader.

Product Identifiers

PublisherMcgraw-Hill Education / Australia

ISBN-139781743766934

eBay Product ID (ePID)222395017

Product Key Features

Publication Year2016

SubjectBusiness

LanguageEnglish

Publication NameEp Global Business Today 4e

TypeTextbook

AuthorNot Available

FormatMixed Media

Dimensions

Item Height250 mm

Item Weight1239 g

Item Width200 mm

Additional Product Features

Country/Region of ManufactureAustralia