About this product

Product Identifiers

PublisherSAGE Publications, The Limited

ISBN-101529602041

ISBN-139781529602043

eBay Product ID (ePID)8071446784

Product Key Features

Number of Pages312 Pages

LanguageEnglish

Publication NameDoing Media Research

Publication Year2025

SubjectGeneral

TypeNot Available

Subject AreaReference

AuthorMisha Kavka, Michael Stevenson

FormatBook, Other

Dimensions

Item Height3.7 in

Item Weight19 Oz

Item Length0.2 in

Item Width2.7 in

Additional Product Features

ReviewsDoing Media Research offers an essential helping hand to guide us down the rabbit hole of our media, at each step reminding us how much fun it is to study and learn about what shapes our lives the most.

Dewey Edition23

Dewey Decimal302.2072

Intended AudienceCollege Audience

Table Of ContentSection I: FundamentalsChapter 1. What is research?Chapter 2. What is an idea?Chapter 3. What is a media research topic?Chapter 4. What is a research question?Chapter 5. What is a theoretical framework?Chapter 6. What is method?Chapter 7. What is analysis?Chapter 8. What is ethical research?Section II. The research processChapter 9. Choosing sources and collecting dataChapter 10. Picking apart and piecing together: interpreting media textsChapter 11. Sorting and counting: structured analysis of media contentChapter 12. Asking and listening: researching with producers, audiences and usersChapter 13. Mapping and visualizing: illustrating ideas and exploring dataSection III. The writing processChapter 14. Genres of research writingChapter 15. ArgumentationChapter 16. Responsible citationChapter 17. Giving and receiving feedback

SynopsisAn undergraduate introduction to the research process and research methods in media studies. Uniquely student-centred, and built around first year teaching at the world's #1 ranked media studies department., What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more. You will encounter: A Fundamentals section covering eight big topics like what is method? A global perspective reflected in case studies of media research in Asia, Africa and South America Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes Integrated discussion of contemporary issues like the ethics of social media research This essential companion will empower any media student to tackle their research with confidence and skill., What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.You will encounter: A Fundamentals section covering eight big topics like what is method? A global perspective reflected in case studies of media research in Asia, Africa and South America Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes Integrated discussion of contemporary issues like the ethics of social media research This essential companion will empower any media student to tackle their research with confidence and skill., What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more. You will encounter: A 'Fundamentals' section covering eight big topics like 'what is method?' A global perspective reflected in case studies of media research in Asia, Africa and South America Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes Integrated discussion of contemporary issues like the ethics of social media research This essential companion will empower any media student to tackle their research with confidence and skill.