About this product

Product Identifiers

PublisherKogan Page, The Limited

ISBN-101398605425

ISBN-139781398605428

eBay Product ID (ePID)11050420412

Product Key Features

Number of Pages224 Pages

Publication NameDirect to Consumer PlayBook : the Stories and Strategies of the Brands That Wrote the dtc Rules

LanguageEnglish

Publication Year2022

SubjectSales & Selling / Management, Commerce, Marketing / Direct

TypeTextbook

Subject AreaBusiness & Economics

AuthorMike Stevens

FormatTrade Paperback

Dimensions

Item Height0 in

Item Weight11 Oz

Item Length0.9 in

Item Width0.6 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2022-005147

ReviewsCompanies can and should make the world a better place and win the hearts of people. This book, like its author, is guiding you to dare to be outspoken, different, better and more fact based. Learn how to open to pathways for loyal brand advocates to join you on your mission., The book I wish I had when starting Heights (and knew very little about the space). No matter where you are on your journey, there's always more to learn, but Mike has done a great job of distilling everything we need to know in one superb book. A must read if you're serious about DTC., Very few books are both as inspiring and useful as this. Mike has looked beyond the glossy case histories to the real learning curves of success and failure in DTC and feeds the flame of our entrepreneurial spirit as he does so., Mike's book is a goldmine of hard-earnt lessons and priceless insight from some of the most inspiring, disruptive and successful DTC brands of the last few years. It's a must-read for any entrepreneur looking to start or scale their DTC channel., I loved reading the gritty backstory of so many of my favourite founders and brands. Mike really brings it all together concisely and compellingly. Chock full of helpful learnings - a must-read for anyone adventuring and playing in the DTC world., Running a fast-growth business is all about learning. You often learn from your own mistakes, but it's far, far better to learn from others, from those that have gone before you and paved the way. Mike has done an incredible job assembling an all-star cast for us all to learn from and presented their lessons in a truly engaging way. A must-read for all entrepreneurs., DTC is the most important emerging tool for anyone who makes a physical product. However, it is also the most misunderstood. Mike has captured the spirit of the DTC landscape while also highlighting just what this channel can do., A must-read for anybody working in marketing. DTC is so much more than a sales channel, and this book provides a healthy dose of case study inspiration and best practice tips around where brand meets e-commerce., Packed full of inspirational stories from pioneering brands, this book will prove a treasure trove of insight and learning for everyone who is interested in the DTC space., I'm so glad this book exists! What a fantastic insight into how businesses are really built. It's never pretty, and it's not simple, but could anything be more fun? Mike has captured the stark reality of what it's really like being at the vanguard of DTC. I wish I'd had this book when I started Snag., Mike has drawn together the hard-earned lessons of the UK's most successful DTC companies, unearthing what it really took to make them fly. This book gives you the insights you just can't get elsewhere., An essential read for those who work in DTC or are thinking about setting up on their own. The case studies and interviews with some of the UK's fastest growing DTC scaleups brilliantly capture the common challenges and different approaches to meeting them., Mike packs every useful lesson about building and scaling DTC companies into a single, digestible book. Bringing each to life through engaging case studies and interviews with the people who are building Graze, Heights, Bloom & Wild, Ugly Drinks and many others. If you're thinking about launching a consumer product start-up or are involved in them in any way, this is required reading.

Dewey Edition23

TitleLeadingThe

Dewey Decimal658.872

Table Of Content** Chapter - 00: Introduction; ** Chapter - 01: In the beginning was graze.com - graze; ** Chapter - 02: From a side hustle to international stardom - Huel; ** Chapter - 03: Unearthing a huge problem hidden in plain sight - Snag; ** Chapter - 04: Measuring satisfaction and why it matters - Bloom & Wild; ** Chapter - 05: Moving with the times and the art of resilience - Cornerstone; ** Chapter - 06: Why bigger is not always better - Sugru; ** Chapter - 07: Using DTC toilet paper to build toilets and ensure access to sanitation for every person on the planet by 2050 - Who Gives A Crap; ** Chapter - 08: Building a community for a higher purpose - TRIBE; ** Chapter - 09: Launching a DTC brand in the 2020s. The new rules of the game - Lick Clearing; ** Chapter - 10: The importance of an emotional connection with your customers - tails.com; ** Chapter - 11: Using stress and burnout as the inspiration to build a better business - Heights; ** Chapter - 12: How to use your low margin DTC channel as your omnichannel marketing machine - Ugly Drinks; ** Chapter - 13: Overcoming the challenges of a frozen supply chain to accelerate an inevitable shift to plant-based diets - allplants; ** Chapter - 14: How DTC is helping a whole town get its mojo back - Hiut Denim; ** Chapter - 15: Summing up

SynopsisDiscover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success., SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes., Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: - How they got started, what worked then and what works now - The importance of building a community and how to use data - When to consider going multichannel - Why you need a bulletproof brand - Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

LC Classification NumberHF5415.126