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Dictionary of Marketing by P. H. Collin (Paperback, 1989)

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About this product

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This dictionary has a total wordlist of about 4000 main words with subsidiary words and expressions derived from them. All the words and expressions are defined in simple terms, and examples are given of how each word is used in context. The vocabulary covers a wide range of topics related to marketing goods and services, including presentation, market research, packaging, publicity and advertising. The definitions are given in simple English, using only about 500 words in addition to the words already listed in the dictionary. Throughout the text quotations are given from British and US sources to show how the terms are used in real life and the supplement section gives notes on socio-economic groups, advertising rates, technical information for a magazine and SWOT analysis.