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Dataclysm : Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves by Christian Rudder (2015, Trade Paperback)
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About this product
Product Identifiers
PublisherCrown Publishing Group, T.H.E.
ISBN-100385347391
ISBN-139780385347396
eBay Product ID (ePID)202494695
Product Key Features
Number of Pages320 Pages
Publication NameDataclysm : Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves
LanguageEnglish
SubjectWeb / Social Media, Data Modeling & Design, Social Aspects / General, General, Social Psychology, Statistics, Assessment, Testing & Measurement, Self-Management / General
Publication Year2015
TypeTextbook
Subject AreaComputers, Social Science, Self-Help, Psychology
AuthorChristian Rudder
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight15.6 Oz
Item Length8 in
Item Width5.1 in
Additional Product Features
Intended AudienceTrade
LCCN2014-007364
Dewey Edition23
Dewey Decimal155.2/8
SynopsisA New York Times Bestseller An audacious, irreverent investigation of human behavior--and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. In Dataclysm , Christian Rudder uses it to show us who we truly are. For centuries, we've relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don't think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves--a brilliant alchemy, in which math is made human and numbers become the narrative of our time.
LC Classification NumberBF176.5.R83 2014
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