Picture 1 of 4

Stock photo

Crossing the Chasm 3rd Edition Paperback # - Picture 1 of 4

Crossing the Chasm 3rd Edition Paperback # - Picture 2 of 4

Crossing the Chasm 3rd Edition Paperback # - Picture 3 of 4

Crossing the Chasm 3rd Edition Paperback # - Picture 4 of 4

Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers by Geoffrey A. Moore (Paperback, 2002)

desire_center (6436)

90.5% positive feedback

Price:

AU $14.21

(inclusive of GST)

ApproximatelyS$ 11.86

+ $4.86 shipping

Estimated delivery Wed, 9 Jul - Wed, 6 Aug

Returns:

60 days return. Seller pays for return shipping.

Condition:

Brand New

About this product

Product Information

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.