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Creating Powerful Brands : The Strategic Route to Success in Consumer, Industrial and Service Markets by Malcolm H. McDonald and Leslie De Chernatony (1992, Trade Paperback)

The Cotswold Library (809070)
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Estimated delivery Thu, 20 Nov - Tue, 23 Dec
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About this product

Product Identifiers

PublisherElsevier Science & Technology Books
ISBN-100750606606
ISBN-139780750606608
eBay Product ID (ePID)104749015

Product Key Features

Number of Pages282 Pages
LanguageEnglish
Publication NameCreating Powerful Brands : The Strategic Route to Success in Consumer, Industrial and Service Markets
Publication Year1992
SubjectMarketing / General
TypeTextbook
Subject AreaBusiness & Economics
AuthorMalcolm H. McDonald, Leslie De Chernatony
FormatTrade Paperback

Dimensions

Item Weight18.1 Oz
Item Length9.2 in
Item Width6.1 in

Additional Product Features

Intended AudienceScholarly & Professional

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