About this product

Product Identifiers

PublisherBloomsbury Publishing

ISBN-101598843427

ISBN-139781598843422

eBay Product ID (ePID)84572789

Product Key Features

Number of Pages152 Pages

LanguageEnglish

Publication NameNike

Publication Year2010

SubjectIndustries / Retailing, Business Aspects, General, Corporate & Business History, Business

TypeTextbook

AuthorTracy Carbasho

Subject AreaSports & Recreation, Biography & Autobiography, Business & Economics

SeriesCorporations That Changed the World Ser.

FormatHardcover

Dimensions

Item Height0.4 in

Item Weight13.9 Oz

Item Length9.2 in

Item Width6.1 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2010-015774

Dewey Edition22

Number of Volumes1 vol.

IllustratedYes

Dewey Decimal338.7/68536

SynopsisThis compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings--two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon., This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades., Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings--two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.

LC Classification NumberHD9992.U54N553 2010