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Chaos Scenario : Amid the Ruins of Mass Media, the Choice for Business Is Stark: Listen or Perish by Bob Garfield (2009, Trade Paperback)

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About this product

Product Identifiers

PublisherStielstra Publishing

ISBN-100984065105

ISBN-139780984065103

eBay Product ID (ePID)128765320

Product Key Features

Publication Year2009

Book TitleChaos Scenario : Amid the Ruins of Mass Media, the Choice for Business Is Stark: Listen or Perish

TopicMedia Studies, Digital Media / General, General, Telecommunications, E-Commerce / General (See Also Computers / Electronic Commerce)

Number of Pages294 Pages

LanguageEnglish

IllustratorYes

GenreComputers, Technology & Engineering, Social Science, Business & Economics

AuthorBob Garfield

FormatTrade Paperback

Additional Product Features

Intended AudienceTrade

Dewey Edition22

TitleLeadingThe

Dewey Decimal384.3

SynopsisWhat happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it? In this fascinating, terrifying, instructive and often hilarious book, Bob Garfield of NPR and Ad Age, chronicles the disintegration of traditional media and marketing but also travels five continents to discover how business can survive--and thrive--in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too.