Product Information
A result of many years of research and practice, Changing the Performance is a book about the arts and about business, and the interplay between the two. Julia Rowntree gives a fascinating account of her experiences forging the business sponsorship campaign at the London International Festival of Theatre (LIFT). Raising intriguing questions, this book proposes that fundraising for the arts is much more than simply a function for generating income. It fulfils an ancient social role of connection across levels of power, expertise, culture, gender and generation. Rowntree describes why these dynamics are vital to society's ability to adapt. Changing the Performance is an inspiring manual for arts practitioners concerned with the relationship between business, the arts and wider society, and particularly those engaged in fundraising.Product Identifiers
PublisherTaylor & Francis Ltd
ISBN-139780415379342
eBay Product ID (ePID)96808599
Product Key Features
Number of Pages288 Pages
Publication NameChanging the Performance: a Companion Guide to Arts, Business and Civic Engagement
LanguageEnglish
SubjectManagement
Publication Year2006
TypeTextbook
AuthorJulia Rowntree
FormatPaperback
Dimensions
Item Height198 mm
Item Weight318 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorJulia Rowntree