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Catalog Copy That Sizzles by H G Lewis (Hardcover, 2000)

The_Book_Fountain (183565)

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About this product

Product Information

We're wordsmiths. Words are our weapons. A difference of a fraction of I percent in our ability to generate or intensify reader involvement is worthwhile. Knowing how and when to plumb for power verbs and imperatives is just one more indication of our professionalism. Enough said. Packed with valuable tips and informative examples and illustrations, Catalog Copy That Sizzles is the ultimate compendium of catalog copywriting know-how. Herschell Gordon Lewis, known worldwide for his copywriting expertise, reveals all the hints, tips, and tricks of the trade you'll ever need to know in order to write effective catalog copy for any kind of productfrom gardening tools to surveillance devices. In his personable and engaging style, Herschell clearly defines and presents examples of the fourteen types of catalog copy, including Minimalist copy, All the Facts copy, and I Am the Greatest copy. Plus, more than one hundred illustrations are interspersed throughout the text along with valuable critiques of copy that works and copy that fails to make the grade in print and on-line catalogs. Interactive exercises like First, You Try It! will alert you to areas that require improvement and will keep you entertained and engaged through each and every chapter. Whether you're a copywriter, a freelance writer, an advertising and marketing professional, or someone who simply wants to craft copy that sells for a print or on-line catalog, Catalog Copy That Sizzles will arm you with the tools you need to craft copy that will sell any product, to any demographic, and in any format.

Product Identifiers

PublisherMcgraw-Hill Education-Europe

ISBN-139780844224473

eBay Product ID (ePID)95825551

Product Key Features

Number of Pages288 Pages

Publication NameCatalog Copy That Sizzles

LanguageEnglish

SubjectAdvertising

Publication Year2000

TypeTextbook

AuthorH G Lewis

FormatHardcover

Dimensions

Item Height241 mm

Item Weight802 g

Item Width191 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorH G Lewis

TopicOpinion of the People