About this product

Product Identifiers

PublisherSAGE Publications, The Limited

ISBN-101529796113

ISBN-139781529796117

eBay Product ID (ePID)15059033030

Product Key Features

Number of Pages240 Pages

LanguageEnglish

Publication NameBusiness Analytics : Combining Data, Analysis and Judgement to INFORM Decisions

SubjectGeneral, Economics / General

Publication Year2023

TypeNot Available

AuthorMary Ellen Gordon

Subject AreaReference, Business & Economics

FormatBook, Other

Dimensions

Item Height0.5 in

Item Weight14.9 Oz

Item Length9.2 in

Item Width7.5 in

Additional Product Features

LCCN2023-280737

Dewey Edition23

IllustratedYes

Dewey Decimal658.4/01

Intended AudienceCollege Audience

Table Of ContentChapter 1: How Data And Analytics Can Enhance Human Decision-Making In Organisations Chapter 2: Why Organisational, Legal, Cultural, And Ethical Considerations Shape What Can And Should Be Done With Data And Analytics Chapter 3: Preparing To Work With Data Chapter 4: Analysis Fundamentals Chapter 5: Communicating Analytical Results Chapter 6: Marketing Analytics Chapter 7: HR / People Analytics Chapter 8: Operational Analytics Chapter 9: Financial Analytics Chapter 10: The Future Of Data And Analytics

SynopsisThis new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: * Analytics in Practice vignettes show how data and analytics have been applied in real organisations * Video interviews with industry professionals bring examples to life * A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand., This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: - Analytics in Practice vignettes show how data and analytics have been applied in real organisations - Video interviews with industry professionals bring examples to life - A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. This book uses Excel(R). Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand., This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions.

LC Classification NumberHD30.28