Product Information
This text emphasises applications over theory. It illustrates the importance of statistical methods and tools for today's managers and analysts, and how to apply them to business problems using real-world data. Using a proven three-step Identify-Compute-Interpret (ICI) approach to problem-solving, the text teaches students how to (1) Identify the correct statistical technique by focusing on the problem objective and data type; (2) Compute the statistics doing them by hand and using Excel; and (3) Interpret results in the context of the problem. This unique approach enhances students' comprehension and practical skills. The text's vast assortment of data-driven examples, exercises, and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists, and others use. These comprehensive applications give students hands-on experience and practice, while solid pedagogical elements make the material more accessible and easy to apply to the day-to-day statistical problems students encounter in real life as well as in the business environment. Completely up-to-date, the fifth edition offers comprehensive coverage, current examples, and Excel 2007 content.Product Identifiers
PublisherCengage Learning Emea
ISBN-139780170184793
eBay Product ID (ePID)96844772
Product Key Features
Number of Pages1140 Pages
Publication NameBusiness Statistics: Complete Australia/New Zealand Edition with Student Resource Access 12 Months
LanguageEnglish
SubjectBusiness
Publication Year2010
TypeTextbook
AuthorSaroja Selvanathan, Eliyathamby Selvanathan, Gerald Keller
FormatPaperback
Dimensions
Item Height275 mm
Item Weight2180 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorSaroja Selvanathan, Gerald Keller, Eliyathamby Selvanathan