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Brand Medicine : The Role of Branding in the Pharmaceutical Industry by Rebecca Robins (2001, Hardcover)
The Cotswold Library (823112)
99.4% positive feedback
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About this product
Product Identifiers
PublisherPalgrave Macmillan The Limited
ISBN-100333930983
ISBN-139780333930984
eBay Product ID (ePID)89566865
Product Key Features
Number of PagesXxvii, 308 Pages
LanguageEnglish
Publication NameBrand Medicine : the Role of Branding in the Pharmaceutical Industry
SubjectLeadership, Marketing / General, Consumer Guides, Pharmacology, Strategic Planning
Publication Year2001
FeaturesRevised
TypeNot Available
AuthorRebecca Robins
Subject AreaReference, Business & Economics, Medical
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight22.5 oz.
Item Length9.6 in
Item Width6.3 in
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