About this product

Product Identifiers

PublisherUniversity of Texas Press

ISBN-10147730925X

ISBN-139781477309254

eBay Product ID (ePID)8038391454

Product Key Features

Number of Pages294 Pages

LanguageEnglish

Publication NameBrand Islam : the Marketing and Commodification of Piety

SubjectConsumer Guides, Marketing / General, Consumer Behavior, Popular Culture, Islam / General, Economics / General

Publication Year2016

TypeNot Available

AuthorFaegheh Shirazi

Subject AreaReligion, Reference, Social Science, Business & Economics

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight16 Oz

Item Length9 in

Item Width6 in

Additional Product Features

LCCN2015-033122

Dewey Edition23

ReviewsBrand Islam is an illuminating case study in the relationship between religion and the consumer market., Brand Islam is an illuminating case study in the relationship between religion and the consumer market. , Shirazi reveals how and why the growth of consumerism, global communications and the Westernization of many Muslim countries are all driving commercialization using Islam., [ Brand Islam ] provides a useful exploration of the question of Muslim consumption and contributes to larger discussions surrounding material religion., [A] very readable and entertaining mine of information about today's 'halal race,' broadly interpreting the transformations within the frames of theories on cultural identity politics and economic sociology of consumerism., Plenty of books have addressed the staggering market potential of halal goods from a financial perspective, but Brand Islam stands out for its social focus, in particular on the consumption and marketing of products to Muslims . . . it makes for fascinating reading., In her engaging and thoroughly researched examination of all things halal, Middle Eastern Studies professor Faegheh Shirazi analyzes the shrewd commercial strategy underlying the branding of the Islamic culture industry., Brand Islam is a fascinating cultural study of sorts of the new local and global 'Muslim' markets in halal goods and services., Brand Islam is a fascinating cultural study of sorts of the new local and global 'Muslim' markets in halal goods and services., Plenty of books have addressed the staggering market potential of halal goods from a financial perspective, butBrand Islamstands out for its social focus, in particular on the consumption and marketing of products to Muslims . . . it makes for fascinating reading., Illuminating...[ Brand Islam ] provides an excellent practical guide that amply answers the basic questions and will surely assist any further inquiries into this compelling unbounded emporium.

IllustratedYes

Dewey Decimal381.088/297

Table Of ContentAcknowledgments Introduction Chapter 1. Islamophobia and Western Culture Chapter 2. Islam and the Halal Food Industry Chapter 3. Halal Slaughtering of Animals: Perils and Practices Chapter 4. Marketing Piety: Hijabi Dolls and Other Toys Chapter 5. Halal Cosmetics and Skin Care: The Islamic Way to Beauty Chapter 6. Islamic Dress and the Muslim Fashion Industry: Halal Fashion Chapter 7. Sportswear, Lingerie, and Accessories--the Islamic Way Conclusion Notes Bibliography Index

Intended AudienceScholarly & Professional

SynopsisFrom food products to fashions and cosmetics to children's toys, a wide range of commodities today are being marketed as "halal" (permitted, lawful) or "Islamic" to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most "halal" commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, "Brand Islam," as a clever marketing tool. Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam., Focusing on the rise of ?Brand Islam,? this book considers how the highly lucrative marketing of goods and services as ?Islamic? or ?halal? is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe.

LC Classification NumberBP173.75.S524 2016