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Brand Hustle: How Impatient Organisations Build Profitable Brands, Fast. by Troy Mckinna (Paperback, 2019)

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Product Information

How do impatient organisations build profitable brands, fast? The business world is obsessed with short-term results. Efficiency and cost-saving drives decision making. Marketers must do more with less. Yet marketing principles require patience and long-term strategies to see effect. As a result our brands are suffering. What to do? It's time to reinvent marketing. To challenge what we have come to accept as the norm and to remember that a brand's value relies on our ability to hustle better than the next; to solve a customer's problem better, to be faster to mind and faster to hand. You will learn the four key foundations for growth: 1. Find your consumers' most valuable PROBLEM 2. Design a clear SOLUTION that delivers results 3. Embed MEMORIES that last a lifetime 4. Sell EXPERIENCES that drive future profit and growth. This book is not a guide for the feint-hearted. It's for brave brand custodians, leaders, founders, CMOs and CEOs alike. It includes the good, bad and ugly of brand-building experience from MARS (R) and SCHWEPPES (R), to FOUR PILLARS (R) gin, OAKLEY (R) and the HOLDEN COMMODORE (R). Don't wait until you drown. Get laser focused, build the foundations and apply force, with hustle.

Product Identifiers

PublisherKelly Irving
ISBN-139780995377790
eBay Product ID (ePID)12046354141

Product Key Features

SubjectGovernment, Management, Marketing, Business
Publication Year2019
Number of Pages272 Pages
Publication NameBrand Hustle: How Impatient Organisations Build Profitable Brands, Fast.
LanguageEnglish
TypeTextbook
AuthorTroy Mckinna
FormatPaperback

Additional Product Features

Country/Region of ManufactureAustralia
Title_AuthorTroy Mckinna

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Brand Hustle: How Impatient Organisations Build Profitable Brands, Fast. by Troy
item 1 Brand Hustle: How Impatient Organisations Build Profitable Brands, Fast. by Troy
S$ 17.41
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Brand Hustle: How Impatient Organisations Build Profitable Brands, Fast. by Troy
item 2 Brand Hustle: How Impatient Organisations Build Profitable Brands, Fast. by Troy
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