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Brand Gap, The: Revised Edition by Marty Neumeier (Paperback, 2005)

Rarewaves Outlet (1365381)

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About this product

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THE BRAND GAP presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a charismatic brand -a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer's experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary