About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101405134925

ISBN-139781405134927

eBay Product ID (ePID)48652466

Product Key Features

Number of Pages192 Pages

LanguageEnglish

Publication NameBlunders in International Business

SubjectInternational / Economics, Management

Publication Year2006

FeaturesRevised

TypeTextbook

Subject AreaBusiness & Economics

AuthorDavid A. Ricks

FormatPerfect

Dimensions

Item Height0.6 in

Item Weight9 Oz

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Edition Number4

Intended AudienceScholarly & Professional

LCCN2005-057059

Dewey Edition21

Dewey Decimal658/.049

Edition DescriptionRevised edition

Table Of ContentPreface. 1. Introduction . The Role of Culture. The Role of Communication. Structure. 2. Production . Location/Layout. Product. Package. Color. Summary. 3. Names . Product Names. Company Names. Summary. 4. Marketing . Promotions. Pricing. Summary. 5. Translation . Carelessness. Multiple Meanings. Idioms. Summary. 6. Management . Cultural Differences. Labor Relations. Summary. 7. Strategic Management. Entry Mode. Supply Problems. Complex Problems. Additional Mistakes. Summary. 8. Other Areas of International Business . Legal. Finance. Market Research. Summary. 9. Lessons Learned . Adaptation. Nationalism. Promotion. Translation. Market Research. Conclusion. Notes. Index of Companies. Index of Places. Index of Products

SynopsisThis new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down., Now in its fourth edition, Blunders in International Business is significantly updated and revised, and full of interesting anecdotes, including dozens of new international business blunders. We often hear of business success stories; it seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons. In this new edition several well-known blunders from previous editions have been replaced in order to update the lessons learned. Expanded, but conserving its well-liked, concise format, it also includes more than fifty new international business blunders, featuring well-known corporations such as American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down., This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

LC Classification NumberHD62.4