Product Information
Birra Peroni is one of the historical symbols of Italian excellence production: Piedmontese by birth but deeply rooted in the whole national territory since the end of the 19th century, today the brand is known throughout the world, thanks to a consolidated presence on foreign markets. The history of the company is retraced in these pages from an unusual point of view, entrusted almost exclusively to images: those of Peroni's Historical Archive - dedicated to factories, advertising communication and the consumer community - which are accompanied by the shots of five young photographers from the European Institute of Design, who offered their personal reading of the brand. The result is a composite and varied visual story of how Birra Peroni was and is seen and perceived from the outside and from others, through history and today. Text in English and Italian.Product Identifiers
PublisherSilvana
ISBN-139788836643981
eBay Product ID (ePID)19046603781
Product Key Features
SubjectAdvertising, Business
Publication Year2020
Number of Pages136 Pages
Publication NameBirra Peroni: the Gaze of Others
LanguageEnglish, Italian
TypeTextbook
AuthorMassimo Siragusa, Daniela Brignone
FormatHardcover
Dimensions
Item Height280 mm
Item Width240 mm
Additional Product Features
Country/Region of ManufactureItaly
Title_AuthorMassimo Siragusa, Daniela Brignone