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Architecture of Image : Branding Your Professional Practice by Craig Park (2013, Trade Paperback)

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About this product

Product Identifiers

PublisherLaquilan Leadership Press

ISBN-100989338207

ISBN-139780989338202

eBay Product ID (ePID)167757881

Product Key Features

Publication Year2013

SubjectGeneral, Marketing / Direct, Marketing / Research

Publication NameArchitecture of Image : Branding Your Professional Practice

LanguageEnglish

TypeNot Available

Subject AreaArchitecture, Reference, Business & Economics

AuthorCraig Park

FormatTrade Paperback

Additional Product Features

TitleLeadingThe

Intended AudienceScholarly & Professional

SynopsisThe brand of the professional service firm is one of the most misunderstood and often under-utilized tools used to build market share and increase business. Your brand is critical to establishing and sustaining your firms image in the market, and critical to the creation of a successful and enduring professional practice. In The Architecture of Image: Branding Your Professional Practice, Craig Park, SMPS Fellow and award-winning author, explores how culture, collaboration, and communication create, develop, and sustain an enduring brand. Sharing insights and best practices and examples from some of the leading brands in the AEC industry, this book provides your firm with the understanding and tools to establish your brand in the professional service marketplace., The brand of the professional service firm is one of the most misunderstood and often under-utilized tools used to build market share and increase business. Your brand is critical to establishing and sustaining your firm's image in the market, and critical to the creation of a successful and enduring professional practice. In The Architecture of Image: Branding Your Professional Practice, Craig Park, SMPS Fellow and award-winning author, explores how culture, collaboration, and communication create, develop, and sustain an enduring brand. Sharing insights and best practices and examples from some of the leading brands in the AEC industry, this book provides your firm with the understanding and tools to establish your brand in the professional service marketplace.