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All-American Ads of the 70s by Steven Heller (Paperback, 2004)

World of Books Ltd (10292043)

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About this product

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Marketing specialists studied focus groups with furious determination to figure out how to best communicate to a mass audience, thus producing such dumbed-down gems as the slogan Sisters are different from brothers, used for an African-American hair product. By the end of the decade, print ads began to recoup, gaining in originality and creativity as they began to focus on target audiences by carefully choosing placement in smaller publications. A fascinating study of mass culture dissemination in a post-hipple television-obsessed nation, this thick volume delivers an exhaustive and nostalgic overview of 70s advertising.