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Advertising by Tony Yeshin (Paperback, 2005)

The_Book_Fountain (183565)

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About this product

Product Information

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.

Product Identifiers

PublisherCengage Learning Emea

ISBN-139781844801602

eBay Product ID (ePID)96538274

Product Key Features

Number of Pages512 Pages

Publication NameAdvertising

LanguageEnglish

SubjectAdvertising

Publication Year2005

TypeTextbook

AuthorTony Yeshin

FormatPaperback

Dimensions

Item Height260 mm

Item Weight912 g

Item Width195 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorTony Yeshin