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Advertising Next: 150 Winning Campaigns for the New Communications Age by Tom Himpe (Hardcover, 2008)

The_Book_Fountain (183565)

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About this product

Product Information

Almost overnight the digital revolution has turned the rules of branding on their head. What matters now is not size, but attitude: flexible, agile, transparent in actions, global in mindset. The campaigns in this book enable small companies to think big - and force big companies to act small. This new guide to success in the contemporary communications age illustrates and defines a new set of rules for brand behaviour in the digital age - showcased in 150 of the most innovative recent campaigns. Packed with vital content and analysis: * 17 fundamental groundrules for everyone in advertising, communications and business * Defines a new set of rules for brand behaviour in the digital age, detailing 17 mantras for success * Features many seminal campaigns and analyses their success, including Cadbury's 'Drumming Gorilla' and Tate's 'Your Collection'

Product Identifiers

PublisherThames & Hudson Ltd

ISBN-139780500514160

eBay Product ID (ePID)95509732

Product Key Features

Publication Year2008

SubjectAdvertising

Number of Pages400 Pages

LanguageEnglish

Publication NameAdvertising Next: 150 Winning Campaigns for the New Communications Age

TypeTextbook

AuthorTom Himpe

FormatHardcover

Dimensions

Item Height245 mm

Item Width220 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorTom Himpe