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Advanced Brand Management -- 3rd Edition : Building and Activating a Powerful Brand Strategy by Paul Temporal (2019, Hardcover)
AlibrisBooks (496756)
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About this product
Product Identifiers
PublisherHarriman House Publishing
ISBN-100857195891
ISBN-139780857195890
eBay Product ID (ePID)9038705420
Product Key Features
Number of Pages302 Pages
Publication NameAdvanced Brand Management -- 3rd Edition : Building and Activating a Powerful Brand Strategy
LanguageEnglish
Publication Year2019
SubjectMarketing / General, Business Communication / General, Consumer Guides, Organizational Behavior
TypeNot Available
Subject AreaReference, Business & Economics
AuthorPaul Temporal
FormatHardcover
Dimensions
Item Height1 in
Item Weight15.9 Oz
Item Length1 in
Item Width1 in
Additional Product Features
Edition Number3
Dewey Edition23
Dewey Decimal658.827
Intended AudienceTrade
SynopsisBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can't afford to be without Advanced Brand Management ., Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.
LC Classification NumberHF5415.15
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