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Accountable Marketing : Linking Marketing Actions to Financial Performance by Craig T. Gugel (2016, Hardcover)
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About this product
Product Identifiers
PublisherRoutledge
ISBN-100765647060
ISBN-139780765647061
eBay Product ID (ePID)220756674
Product Key Features
Number of Pages274 Pages
LanguageEnglish
Publication NameAccountable Marketing : Linking Marketing Actions to Financial Performance
Publication Year2016
SubjectMarketing / General, Accounting / General
TypeTextbook
AuthorCraig T. Gugel
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Weight24.9 Oz
Item Length10 in
Item Width7 in
Additional Product Features
Intended AudienceCollege Audience
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