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Basic Marketing 19E Global Edition
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More than 10 available / 10 sold
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Located in: Findlay, Ohio, United States
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Estimated between Mon, 13 May and Fri, 17 May to 43230
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eBay item number:173284583648
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- US ISBN-10
- 0078028981
- Version
- Global Edition
- Actual ISBN
- 9781259060762
- Book Format
- Softcover
- ISBN
- 9780078028984
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Basic Marketing : a Marketing Strategy Planning Approach
- Item Height
- 1.2in
- Item Length
- 11.1in
- Publisher
- Mcgraw-Hill Education
- Item Width
- 8.5in
- Item Weight
- 58.3 Oz
- Number of Pages
- 784 Pages
About this product
Product Information
Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0078028981
ISBN-13
9780078028984
eBay Product ID (ePID)
159785255
Product Key Features
Publication Name
Basic Marketing : a Marketing Strategy Planning Approach
Format
Hardcover
Language
English
Publication Year
2013
Type
Textbook
Number of Pages
784 Pages
Dimensions
Item Length
11.1in
Item Height
1.2in
Item Width
8.5in
Item Weight
58.3 Oz
Additional Product Features
Lc Classification Number
Hf5415.13.M369 2013
Edition Number
19
Table of Content
Chapter 1: Marketing's Value to Consumers, Firms, and Society Chapter 2: Marketing Strategy Planning Chapter 3: Evaluating Opportunities in the Changing Marketing Environment Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning Chapter 5: Final Consumers and Their Buying Behavior Chapter 6: Business and Organizational Customers and Their Buying Behavior Chapter 7: Improving Decisions with Marketing Information Chapter 8: Elements of Product Planning for Goods and Services Chapter 9: Product Management and New-Product Development Chapter 10: Place and Development of Channel Systems Chapter 11: Distribution Customer Service and Logistics Chapter 12: Retailers, Wholesalers, and Their Strategy Planning Chapter 13: Promotion--Introduction to Integrated Marketing Communications Chapter 14: Personal Selling and Customer Service Chapter 15: Advertising, Publicity, and Sales Promotion Chapter 16: Pricing Objectives and Policies Chapter 17: Price Setting in the Business World Chapter 18: Implementing and Controlling Marketing Plans: Evolution and Revolution Chapter 19: Managing Marketing's Link with Other Functional Areas Chapter 20: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Appendix A: Economics Fundamentals Appendix B: Marketing Arithmetic Appendix C: Career Planning in Marketing
Copyright Date
2014
Topic
Marketing / General
Lccn
2012-049765
Dewey Decimal
658.8
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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eBay item number:173284583648
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| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| US $4.90 (approx S$ 6.61) | US $4.90 (approx S$ 6.61) | United States | Economy Postage (USPS Media MailTM) | Estimated between Mon, 13 May and Fri, 17 May to 43230 |
| US $12.00 (approx S$ 16.19) | US $12.00 (approx S$ 16.19) | United States | Expedited Postage (USPS Priority Mail®) | Estimated between Fri, 10 May and Tue, 14 May to 43230 |
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