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The School and Community Relations (11th Edition)- Very Good
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eBay item number:406455807848
Item specifics
- Condition
- Release Year
- 2015
- Book Title
- The School and Community Relations (11th Edition)
- ISBN
- 9780133905410
About this product
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0133905411
ISBN-13
9780133905410
eBay Product ID (ePID)
204189426
Product Key Features
Number of Pages
312 Pages
Language
English
Publication Name
School and Community Relations
Subject
Educational Policy & Reform / General, Leadership, Communication Studies, Administration / General, Professional Development, Philosophy, Theory & Social Aspects
Publication Year
2014
Type
Textbook
Subject Area
Language Arts & Disciplines, Education
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
25.7 Oz
Item Length
9.4 in
Item Width
7.7 in
Additional Product Features
Edition Number
11
Intended Audience
College Audience
LCCN
2014-035493
TitleLeading
The
Dewey Edition
23
Dewey Decimal
371.190973
Table Of Content
Part 1. Essential Considerations 1. The Importance of Public Relations 2. Public Character of the School 3. Understanding the Community 4. Policies, Goals, and Strategies 5. Administering the Program Part 2. Relations with Special Publics 6. The Communication Process 7. Communicating with Internal Publics 8. Communicating with External Publics 9. Crisis Communication 10. Communication about School Services and Special Events Part 3. Communication Tools 11. Working with the News Media 12. Working with Publications 13. Using Online Tactics 14. Conducting Special Issue Campaigns 15. Communicating School Finance Issues Part 4. Evaluation 16. Assessment and Accountability Appendix A. Organizations that Could Be Helpful Index
Synopsis
In this widely popular resource, established and aspiring school leaders and executives get solid grounding in the theories and practices essential to promoting successful school and community relations. With a focus on successfully implementing communication activities with critical internal and external audiences, The School and Community Relations guides readers through the theory, research, and practice essential to communication planning. Organized around key communication practices, it stresses the importance of generating communication outcomes that go well beyond the dissemination of information to benefit schools and students. School leaders get practical help for tying their communication investments to developing engaged audiences that will understand and support education initiatives. The authors present their authoritative advice on both communication strategies and tactics, with a focus on new and emerging practices using digital and social media. Their knowledge, examples, and strategies come from their many combined years as educators and practitioners in school systems throughout North America.
LC Classification Number
LC221.G35 2016
Item description from the seller
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- 9***v (948)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat Seller, responsive to communication! Great value exactly as described quickly shipped and nice packagingGeoffrey Chaucer / The Canterbury Tales Easton Press 1978 Leather (#406192764657)
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