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Martin Lindstrom Brand Sense (Paperback)
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Located in: Oswego, Illinois, United States
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About this item
Seller assumes all responsibility for this listing.
eBay item number:406308376482
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Country of Origin
- US
- Book Title
- Brand Sense
- Title
- Brand Sense
- Subtitle
- Sensory Secrets Behind the Stuff We Buy
- Contributor
- Philip Kotler (Foreword by)
- ISBN-10
- 1439172013
- EAN
- 9781439172018
- ISBN
- 9781439172018
- Edition
- Revised, Updated ed.
- Genre
- Business & Finance
- Release Year
- 2010
- Release Date
- 02/02/2010
About this product
Product Identifiers
Publisher
Free Press
ISBN-10
1439172013
ISBN-13
9781439172018
eBay Product ID (ePID)
74150705
Product Key Features
Number of Pages
192 Pages
Language
English
Publication Name
Brand Sense : Sensory Secrets Behind the Stuff We Buy
Publication Year
2010
Subject
Neurology, Consumer Guides, Marketing / General, Consumer Behavior, Management, Advertising & Promotion
Type
Not Available
Subject Area
Reference, Business & Economics, Medical
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
6.4 Oz
Item Length
8.4 in
Item Width
5.5 in
Additional Product Features
Dewey Edition
22
Reviews
"BRAND sense is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding." -- Charlie Bell, CEO & Chairman, McDonald's Corporation, "BRAND sensebreaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands."-- Andre Lacroix, CEO & Chairman, EuroDisney, "BRAND senseis a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding."-- Charlie Bell, CEO & Chairman, McDonald's Corporation, "Martin Lindstrom has a talent for big ideas. InBRAND sense,he brings new ideas to life using real examples from leading companies around the world.BRAND senseintroduces new dimensions to the art and science of brand management."-- Alex Hungate, Chief Marketing Officer, Reuters Group, "Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand." -- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide, "It contains a treasury of ideas for bringing new life to your brands." -- Philip Kotler, from the Foreword, "BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands." -- Andre Lacroix, CEO & Chairman, EuroDisney, "It contains a treasury of ideas for bringing new life to your brands."-- Philip Kotler, from the Foreword, "Martin Lindstrom has a talent for big ideas. In BRAND sense, he brings new ideas to life using real examples from leading companies around the world. BRAND sense introduces new dimensions to the art and science of brand management." -- Alex Hungate, Chief Marketing Officer, Reuters Group, "Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand."-- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide, "Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher."-- Robert A. Eckert, CEO & Chairman, Mattel, Inc., "Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher." -- Robert A. Eckert, CEO & Chairman, Mattel, Inc.
Dewey Decimal
658.827
Intended Audience
Trade
Table Of Content
Contents Foreword by Philip Kotler 1 A Cottage Industry Turns Professional 2 Some Companies Are Doing It Right 3 Smash Your Brand 4 From 2-D to 5-D Branding 5 Stimulate, Enhance, and Bond: Crafting a Sensory Brand 6 Measuring Senses 7 Brand Religion: Lessons Learned 8 Branding: A Holistic View Notes The BRAND sense Research A Few Words from the Researcher Acknowledgments Always updated at DualBook.com Index
Synopsis
The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescaf freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more., The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Item description from the seller
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- 3***p (93)- Feedback left by buyer.Past 6 monthsVerified purchaseI've ordered from Rarewaves here in the US and the UK multiple times, and continue to do so. They always seem to have something I can't find anywhere else at all or for a reasonable price. When I purchase used items, they are as described, if not a grade better. Aways a quick turnaround after ordering, every item arrives promptly, professionally packaged. Many orders have free shipping, even for solitary item orders. I never needed a reason to communicate, as I've had no cause. Recommended.New Model Army Original Album Series (CD) Album (#297384568493)
- -***9 (194)- Feedback left by buyer.Past 6 monthsVerified purchaseA wonderful ebay seller! My item arrived on time and was well packaged for its trip through the mail. The item I received was in the exact condition as in the listing. The price was perfect, including shipping. The seller was very communicative when I had a few questions. You can't go wrong ordering from rarewaves-usa!
- c***m (448)- Feedback left by buyer.Past 6 monthsVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 08/16; DVD in Excellent Condition-Better than Described; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!Colossus - The Forbin Project (DVD) Eric Braeden Susan Clark Gordon Pinsent (#297281425828)
Seller feedback (569,480)
- 3***p (93)- Feedback left by buyer.Past 6 monthsVerified purchaseI've ordered from Rarewaves here in the US and the UK multiple times, and continue to do so. They always seem to have something I can't find anywhere else at all or for a reasonable price. When I purchase used items, they are as described, if not a grade better. Aways a quick turnaround after ordering, every item arrives promptly, professionally packaged. Many orders have free shipping, even for solitary item orders. I never needed a reason to communicate, as I've had no cause. Recommended.New Model Army Original Album Series (CD) Album (#297384568493)
- -***9 (194)- Feedback left by buyer.Past 6 monthsVerified purchaseA wonderful ebay seller! My item arrived on time and was well packaged for its trip through the mail. The item I received was in the exact condition as in the listing. The price was perfect, including shipping. The seller was very communicative when I had a few questions. You can't go wrong ordering from rarewaves-usa!
- c***m (448)- Feedback left by buyer.Past 6 monthsVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 08/16; DVD in Excellent Condition-Better than Described; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!Colossus - The Forbin Project (DVD) Eric Braeden Susan Clark Gordon Pinsent (#297281425828)