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Robert L. Dilenschneider The Public Relations Handbook (Hardback)
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Publication Name
- The Public Relations Handbook
- Title
- The Public Relations Handbook
- Contributor
- Robert L. Dilenschneider (Edited by)
- ISBN-10
- 1637740611
- EAN
- 9781637740613
- ISBN
- 9781637740613
- Release Date
- 02/15/2022
- Release Year
- 2022
- Country/Region of Manufacture
- US
About this product
Product Identifiers
Publisher
BenBella Books
ISBN-10
1637740611
ISBN-13
9781637740613
eBay Product ID (ePID)
8050387254
Product Key Features
Book Title
Public Relations Handbook
Number of Pages
288 Pages
Language
English
Topic
Personal Success, Public Relations, Reference, Economics / General
Publication Year
2022
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
16.9 Oz
Item Length
9 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-039359
TitleLeading
The
Dewey Edition
23
Dewey Decimal
659.2
Synopsis
To be a successful public relations professional, it's no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals. The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including: Supporting a company's marketing and sales Leveraging social media Managing government relations Working with the media effectively Communicating with the investment community Supporting top management in the event of a crisis or scandal Positively positioning the company's commitment to environmental, social, and governance issues The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. The scope of public relations is always expanding. Today's professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers., To be a successful public relations professional, it's no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals. The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including: - Supporting a company's marketing and sales - Leveraging social media - Managing government relations - Working with the media effectively - Communicating with the investment community - Supporting top management in the event of a crisis or scandal - Positively positioning the company's commitment to environmental, social, and governance issues The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. The scope of public relations is always expanding. Today's professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.
LC Classification Number
HD59.P795 2022
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