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Persuasion: Theory and Research by Daniel J. O'Keefe
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Binding
- Paperback
- Product Group
- Book
- Book Title
- Persuasion
- Weight
- 1 lbs
- IsTextBook
- Yes
- ISBN
- 9780761925392
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
0761925392
ISBN-13
9780761925392
eBay Product ID (ePID)
1980670
Product Key Features
Number of Pages
384 Pages
Language
English
Publication Name
Persuasion : Theory and Research
Publication Year
2002
Subject
Communication Studies, General
Features
Revised
Type
Textbook
Subject Area
Language Arts & Disciplines, Psychology
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
18 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2001-005182
Dewey Edition
23
Dewey Decimal
153.8/52
Edition Description
Revised edition
Table Of Content
Preface1. Persuasion, Attitudes, and Actions2. Functional Approaches to Attitude3. Belief-Based Models of Attitude4. Cognitive Dissonance Theory5. Theories of Behavioral Intention6. Elaboration Likelihood Model7. The Study of Persuasive Effects8. Source Factors9. Message Factors10. Receiver and Context FactorsReferencesAuthor IndexSubject IndexAbout the Author
Synopsis
If youre searching for a comprehensive text in persuasion theory and research, you can find no better resource than Persuasion. Written in an accessible style that assumes no special technical background in research methods, this volume offers a comprehensive and critical treatment of theory and research in persuasion. This new edition has the same clear, straightforward presentation and the same broad coverage as the First Edition, and has been thoroughly revised to reflect developments in persuasion studies. It includes new discussions of functional attitude approaches and of the theory of planned behavior, and updated treatments of familiar topics such as cognitive dissonance theory (e.g., recent research on hypocrisy induction), the elaboration likelihood model (e.g., the development of unimodel alternatives), and resistance to persuasion (e.g., studies of refusal-skill training programs).New to the Second Edition Provides a summary of relevant research literature in persuasion Includes suggestions for how to avoid premature generalizations from limited research evidence Presents detailed discussions on important theoretical and methodological questions, This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. OKeefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples., The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. It covers the theory of reasoned action, contains new chapters on functional approaches to attitude and behavioural change, and new material on persuasive campaigns.
LC Classification Number
BF637.P4O54 2002
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Seller feedback (374)
- _***i (1321)- Feedback left by buyer.Past monthVerified purchaseAs described.
- u***2 (1985)- Feedback left by buyer.Past monthVerified purchaseThank you
- u***2 (1985)- Feedback left by buyer.Past monthVerified purchaseThank you