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The Human Element: Overcoming the Resistance That Awaits New Ideas Hardback Book
US $23.03
ApproximatelyS$ 29.59
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Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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US $4.60 (approx S$ 5.91) USPS Media MailTM.
Located in: Antelope, California, United States
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Estimated between Thu, 11 Sep and Wed, 17 Sep to 94104
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eBay item number:405746436070
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Brand
- Wiley
- Binding
- TC
- EAN
- 9781119765042
- ISBN
- 1119765048
- Manufacturer
- Wiley
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119765048
ISBN-13
9781119765042
eBay Product ID (ePID)
26050088915
Product Key Features
Book Title
Human Element : Overcoming the Resistance That Awaits New Ideas
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Entrepreneurship, General, Sales & Selling / General
Publication Year
2021
Genre
Business & Economics, Psychology
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16.8 Oz
Item Length
9.2 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-028992
TitleLeading
The
Dewey Edition
23
Dewey Decimal
153.852
Table Of Content
Chapter 1: The Law of Attraction The battle between Friction and Fuel Chapter 2: Thinking in Fuel The reasons a Fuel-based mindset rules the world Chapter 3: Inertia Why we stick with what we know Chapter 4: Overcoming Inertia How to transform a novel idea into a familiar friend Chapter 5: Effort Why we follow the path of least resistance Chapter 6: Overcoming Effort How to build aerodynamic ideas Chapter 7: Emotion Why the best ideas produce the most anxiety Chapter 8: Overcoming Emotion How to quiet the fears that impede progress Chapter 9: Reactance Why we feel the impulse to resist change Chapter 10: Overcoming Reactance How to help your audience persuade themselves Chapter 11: Three Case Studies End Notes Acknowledgments?? About the Authors Index
Synopsis
Wall Street Journal bestseller Watch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor. By focusing on Fuel, innovators neglect the other half of the equation - the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover: Why their best ideas and initiatives often get rejected - despite their undeniable value How to disarm the forces of resistance that act against change How to transform the very Frictions that hold us back into catalysts for change Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.
LC Classification Number
BF637.P4N67 2021
Item description from the seller
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Seller feedback (179)
- 1***r (190)- Feedback left by buyer.Past 6 monthsVerified purchaseHow can I give a feed back when I haven’t received my korres body serum. Today is Thursday, I was supposed to get it Tuesday!Korres Body Firming Serum Spray 13.53 oz New Sealed-Pure Cotton (#405324259988)
- b***k (1668)- Feedback left by buyer.Past 6 monthsVerified purchaseThank youPets, Key-9 Chews, Teething Toy, For Puppy, 1 Chew Toy (#405326285465)
- 9***e (9)- Feedback left by buyer.Past 6 monthsVerified purchasePerfect, happy with purchaseBentgo® Kids Prints Deluxe Lunch Bag Double Insulated, Durable, Water-Resistant (#405326343880)