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Retail Management: A Strategic Approach - Berman, Barry - hardcover - Acceptable
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Retail Management: A Strategic Approach - Berman, Barry - hardcover - Acceptable
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Sep 04, 09:05Sep 04, 09:05

Retail Management: A Strategic Approach - Berman, Barry - hardcover - Acceptable

US $9.82
ApproximatelyS$ 12.55
Condition:
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    Item specifics

    Condition
    Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
    ISBN
    9780133796841
    Category

    About this product

    Product Identifiers

    Publisher
    Pearson Education
    ISBN-10
    0133796841
    ISBN-13
    9780133796841
    eBay Product ID (ePID)
    234910500

    Product Key Features

    Number of Pages
    592 Pages
    Publication Name
    Retail Management : a Strategic Approach
    Language
    English
    Subject
    Industries / Retailing
    Publication Year
    2017
    Type
    Textbook
    Author
    Patrali Chatterjee, Joel Evans, Barry Berman
    Subject Area
    Business & Economics
    Format
    Hardcover

    Dimensions

    Item Height
    1.2 in
    Item Weight
    52 Oz
    Item Length
    11.2 in
    Item Width
    8.8 in

    Additional Product Features

    Edition Number
    13
    Intended Audience
    College Audience
    LCCN
    2017-288725
    Dewey Edition
    22
    Illustrated
    Yes
    Dewey Decimal
    658.8/7
    Table Of Content
    Brief Contents An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Identifying and Understanding Consumers Information Gathering and Processing in Retailing Trading-Area Analysis Site Selection Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Establishing and Maintaining a Retail Image Promotional Strategy Integrating and Controlling the Retail Strategy Appendix: Careers in Retailing
    Synopsis
    For courses in Retail Management. A contemporary text that helps readers thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today's retailing industry., For courses in Retail Management. A contemporary text that helps students thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.
    LC Classification Number
    HF5429.B45 2017

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