Consuming Irish Children: Advertising and the Art of Independence, 1860–1921 (Re

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
ISBN
9783034319898
Category

About this product

Product Identifiers

Publisher
Lang A&G International Academic Publishers, Peter
ISBN-10
3034319894
ISBN-13
9783034319898
eBay Product ID (ePID)
239639476

Product Key Features

Number of Pages
280 Pages
Publication Name
Consuming Irish Children : Advertising and the Art of Independence, 1860-1921
Language
English
Publication Year
2017
Subject
Consumer Behavior, General, American / General, European, Advertising & Promotion
Features
New Edition
Type
Textbook
Author
Lauren Rebecca Clark
Subject Area
Literary Criticism, Art, Biography & Autobiography, Business & Economics, History
Series
Reimagining Ireland Ser.
Format
Trade Paperback

Dimensions

Item Weight
14.5 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2017-945161
Series Volume Number
83
Illustrated
Yes
Table Of Content
CONTENTS: Message in a Bottle - Positioning the Irish Fin-de-Siècle Child in Literature, Popular Press and Advertising - Peaceful Pearse and Shaw the Social Critic? National Advertising, Educational and Social Development - «Moocows» and the Masses: Children in Literature, Advertising and Consumer Culture in Victorian Ireland - Child Readers, Child Buyers - «Affluenza» and Advertising: Commodifying and Curing Children in Ireland, 1860-1921 - «The Charity Myth» and Consumer Culture: Irish Charity Children and Franco-Irish Foundlings - Second Cities of Empire: Celtic Consumerism Exhibited - The Convenient Timing of CCAL Ireland.
Edition Description
New Edition
Synopsis
As far as Irish history is concerned, consuming Irish children was not only a matter for Jonathan Swift's A Modest Proposal . Late nineteenth-century Ireland saw the emergence of a thriving home-grown advertising industry, and the Irish child played a pivotal role in developing a nascent consumer state from the 1860s until 1921. Through extensive analysis of advertising copy, historical materials, ephemera and literature, this study links the child-centred consumer culture of Victorian Ireland with its impact on the establishment of the independent state. This form of Celtic consumerism was also evident in Scotland following the Gaelic Revival, positioning the child as the newest participant in a national process of consumption. Due to high child literacy rates, which outstripped those of mainland Britain, Ireland's children were appealed to as literate consumers in advertising copy and were informed of the perils or benefits of consumer culture in late Victorian Irish literature. This book presents a fascinating picture of the role of the child in the Irish marketplace at the fin de si cle , as well as investigating simultaneous developments in the Irish education system and laws concerning the care and welfare of children., As far as Irish history is concerned, consuming Irish children was not only a matter for Jonathan Swift's A Modest Proposal . Late nineteenth-century Ireland saw the emergence of a thriving home-grown advertising industry, and the Irish child played a pivotal role in developing a nascent consumer state from the 1860s until 1921. Through extensive analysis of advertising copy, historical materials, ephemera and literature, this study links the child-centred consumer culture of Victorian Ireland with its impact on the establishment of the independent state. This form of Celtic consumerism was also evident in Scotland following the Gaelic Revival, positioning the child as the newest participant in a national process of consumption. Due to high child literacy rates, which outstripped those of mainland Britain, Ireland's children were appealed to as literate consumers in advertising copy and were informed of the perils or benefits of consumer culture in late Victorian Irish literature. This book presents a fascinating picture of the role of the child in the Irish marketplace at the fin de siècle , as well as investigating simultaneous developments in the Irish education system and laws concerning the care and welfare of children., As far as Irish history is concerned, consuming Irish children was not only a matter for Jonathan Swift's A Modest Proposal . Late nineteenth-century Ireland saw the emergence of a thriving home-grown advertising industry, and the Irish child played a pivotal role in developing a nascent consumer state from the 1860s until 1921. Through extensive analysis of advertising copy, historical materials, ephemera and literature, this study links the child-centred consumer culture of Victorian Ireland with its impact on the establishment of the independent state. This form of «Celtic consumerism» was also evident in Scotland following the Gaelic Revival, positioning the child as the newest participant in a national process of consumption. Due to high child literacy rates, which outstripped those of mainland Britain, Ireland's children were appealed to as literate consumers in advertising copy and were informed of the perils or benefits of consumer culture in late Victorian Irish literature. This book presents a fascinating picture of the role of the child in the Irish marketplace at the fin de siècle , as well as investigating simultaneous developments in the Irish education system and laws concerning the care and welfare of children., Late nineteenth-century Ireland saw the emergence of a thriving advertising industry and the Irish child played a vital role in establishing this nascent consumer state. Analysing advertisements, historical materials and literature, this book links the child-centred consumer culture of Victorian Ireland with the setting up of the independent state.
LC Classification Number
HF5813.I73C53 2017

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