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Brand Stretch – Why 1 in 2 Extensions Fail, and How to Beat the Odds Taylor
GBP 22.69
ApproximatelyS$ 38.80
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6 available
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30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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About this item
Seller assumes all responsibility for this listing.
eBay item number:405341301184
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9780470862117
About this product
Product Information
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470862114
ISBN-13
9780470862117
eBay Product ID (ePID)
86754420
Product Key Features
Number of Pages
178 Pages
Language
English
Publication Name
Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds
Publication Year
2004
Subject
Marketing / General, Consumer Guides
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
19 oz.
Item Length
9.4 in
Item Width
7.8 in
Item description from the seller
Seller business information
VAT number: GB 428215114
Seller feedback (3,639)
- e***7 (28)- Feedback left by buyer.Past monthVerified purchaseItem took a few days to ship out but the seller contacted me and was able to get it shipped in the time that I needed it. Item was in great condition, better than described its appearance looked nearly new, great value for money.
- s***1 (1103)- Feedback left by buyer.Past monthVerified purchaseItem exactly as described and in excellent condition. Despatch took 1 week after order however without communication to explain why. Disappointing.Reply from: freshlyprintedbooks- Feedback replied by seller freshlyprintedbooks.- Feedback replied by seller freshlyprintedbooks.Delivery was as advertised on the order page and your order confirmation - expected within 8-15 days after order date. This was because I was awaiting stock in.
- l***e (392)- Feedback left by buyer.Past monthVerified purchaseThe item was exactly as descibed. The book was delivered very quickly and was very well packaged. Great communication. This is definitely a seller I would use again in the future.
Seller feedback (3,639)
- e***7 (28)- Feedback left by buyer.Past monthVerified purchaseItem took a few days to ship out but the seller contacted me and was able to get it shipped in the time that I needed it. Item was in great condition, better than described its appearance looked nearly new, great value for money.
- s***1 (1103)- Feedback left by buyer.Past monthVerified purchaseItem exactly as described and in excellent condition. Despatch took 1 week after order however without communication to explain why. Disappointing.Reply from: freshlyprintedbooks- Feedback replied by seller freshlyprintedbooks.- Feedback replied by seller freshlyprintedbooks.Delivery was as advertised on the order page and your order confirmation - expected within 8-15 days after order date. This was because I was awaiting stock in.
- l***e (392)- Feedback left by buyer.Past monthVerified purchaseThe item was exactly as descibed. The book was delivered very quickly and was very well packaged. Great communication. This is definitely a seller I would use again in the future.