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MKTG (MindTap Course List) - Paperback, by Lamb Charles; Hair Joe; - Good z
US $14.88
ApproximatelyS$ 19.19
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
3 available2 sold
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Free USPS Media MailTM.
Located in: Philadelphia, Pennsylvania, United States
Delivery:
Estimated between Thu, 7 Aug and Tue, 12 Aug to 91768
Returns:
30 days return. Seller pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
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eBay item number:405172314314
Item specifics
- Condition
- Book Title
- MKTG (MindTap Course List)
- ISBN
- 9780357127810
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357127811
ISBN-13
9780357127810
eBay Product ID (ePID)
2321118711
Product Key Features
Number of Pages
448 Pages
Publication Name
Mktg
Language
English
Publication Year
2020
Subject
Marketing / General, General
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback
Dimensions
Item Height
10.8 in
Item Weight
34.4 Oz
Item Length
0.5 in
Item Width
8.4 in
Additional Product Features
Edition Number
13
Intended Audience
College Audience
Dewey Edition
23/eng/20220420
Dewey Decimal
658.8
Table Of Content
Part I: THE WORLD OF MARKETING.1. An Overview of Marketing.2. Strategic Planning for Competitive Advantage.3. Ethics and Social Responsibility.4. The Marketing Environment.5. Developing a Global Vision.Part II: ANALYZING MARKETING OPPORTUNITIES.6. Consumer Decision Making.7. Business Marketing.8. Segmenting and Targeting Markets.9. Marketing Research.Part III: PRODUCT DECISIONS.10. Product Concepts.11. Developing and Managing Products.12.Services and Nonprofit Organization Marketing.Part IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management and Marketing Channels.14. Retailing.Part V: PROMOTION AND COMMUNICATION STRATEGIES.15. Marketing Communications.16. Advertising, Public Relations, and Sales Promotion.17. Personal Selling and Sales Management.18. Social Media and Marketing.Part VI: PRICING DECISIONS.19. Pricing Concepts.Endnotes.Index.Student/Instructor Review Cards.
Edition Description
Revised edition
Synopsis
MKTG from 4LTR Press connects students to the principles of marketing--bringing them to life through timely examples showing how they're applied at the world's top companies every day.
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- 4***s (6)- Feedback left by buyer.Past monthVerified purchasearrived in great condition
- n***7 (253)- Feedback left by buyer.Past monthVerified purchaseCool book with cd. Great seller. Super fast shipping.
- _***8 (999)- Feedback left by buyer.Past monthVerified purchaseBook as described. No complaints.
- 2***s (396)- Feedback left by buyer.Past monthVerified purchaseItem arrived quickly and as described
Popular categories from this store
Seller feedback (175,289)
This item (1)
All items (175,289)
- 4***s (6)- Feedback left by buyer.Past monthVerified purchasearrived in great condition
- n***7 (253)- Feedback left by buyer.Past monthVerified purchaseCool book with cd. Great seller. Super fast shipping.
- _***8 (999)- Feedback left by buyer.Past monthVerified purchaseBook as described. No complaints.
- 2***s (396)- Feedback left by buyer.Past monthVerified purchaseItem arrived quickly and as described