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This is Service Design - Paperback, by Stickdorn Marc; Schneider - Very Good
US $15.74
ApproximatelyS$ 20.25
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Philadelphia, Pennsylvania, United States
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eBay item number:404969130648
Item specifics
- Condition
- Type
- Textbook
- ISBN
- 9781118156308
- Book Title
- This Is Service Design Thinking : Basics, Tools, Cases
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.3 in
- Publication Year
- 2012
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.1 in
- Genre
- Business & Economics
- Topic
- Industries / Service, Consumer Behavior, General, Marketing / Research
- Item Weight
- 26.5 Oz
- Item Width
- 7.5 in
- Number of Pages
- 384 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118156307
ISBN-13
9781118156308
eBay Product ID (ePID)
109081916
Product Key Features
Book Title
This Is Service Design Thinking : Basics, Tools, Cases
Number of Pages
384 Pages
Language
English
Publication Year
2012
Topic
Industries / Service, Consumer Behavior, General, Marketing / Research
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
26.5 Oz
Item Length
9.3 in
Item Width
7.5 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658
Synopsis
How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper--capturing different stakeholder concerns: e.g. customers, front-line staff and management.
LC Classification Number
HD9980.5
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