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Picture 1 of 1
Experiential Marketing : How to Get Customers to SENSE, FEEL, THINK, ACT, and...
GBP 17.05
ApproximatelyS$ 29.33
Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
2 available
Postage:
GBP 15.99 (approx S$ 27.51) Standard Int'l Postage.
Located in: Castle Donington, United Kingdom
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Estimated between Mon, 21 Oct and Thu, 31 Oct to 43230
Returns:
30 days return. Buyer pays for return shipping.
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eBay item number:404902743340
Item specifics
- Condition
- Book Title
- Experiential Marketing : How to Get Customers to SENSE, FEEL, THI
- ISBN
- 9781451636369
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, R
- Item Height
- 229 mm
- Publisher
- Simon & Schuster
- Subject
- Marketing
- Item Weight
- 371 g
- Item Width
- 152 mm
- Number of Pages
- 304 Pages
About this product
Product Information
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional features-and-benefits marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use experience providers such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as Objective: To Dream, Send in the Iconoclasts, and Quit the Bull, to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
Product Identifiers
Publisher
Simon & Schuster
ISBN-13
9781451636369
eBay Product ID (ePID)
138551776
Product Key Features
Number of Pages
304 Pages
Language
English
Publication Name
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, R
Publication Year
2011
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
229 mm
Item Weight
371 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 307932304
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