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Global Account Management : Creating Value, Hardcover by Hennessey, Hubert D....

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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
Book Title
Global Account Management : Creating Value
ISBN
9780470848920
Publication Year
2003
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Global Account Management: Creating Value
Item Height
236mm
Author
H. David Hennessey, Jean-Pierre Jeannet
Publisher
John Wiley & Sons INC International Concepts
Item Width
166mm
Subject
Finance, Management, Business
Item Weight
500g
Number of Pages
272 Pages

About this product

Product Information

If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's collaboration with Xerox that has radically improved the product and decimated costs. It is just one example of the new organizational structures and processes being developed at leading companies to serve the global marketplace. As firms realize that dealing with global customers is not simply an extension of key account management, their most common response is to launch a formal global account management initiative. Done well this is powerful and effective; however without proper planning it can spell disaster. Drawing on widely accepted 'key success factors' for global account management as well as new elements revealed by their research, David Hennessy and Jean-Pierre Jeannet redefine the process global account management around the premise that sustainable value springs only from an expert understanding of the customer's industry, its structure and its strategy. The book covers all critical aspects of the topic (the planning process, account selection, team building, executive support, global IT requirements, compensation structures and more) and draws on interviews with top global account managers at leading companies including IBM, Cable and Wireless, Siemens, HP, Guinness, Cisco, and Procter & Gamble.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470848920
eBay Product ID (ePID)
91506540

Product Key Features

Author
H. David Hennessey, Jean-Pierre Jeannet
Publication Name
Global Account Management: Creating Value
Format
Hardcover
Language
English
Subject
Finance, Management, Business
Publication Year
2003
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
236mm
Item Width
166mm
Item Weight
500g

Additional Product Features

Title_Author
H. David Hennessey, Jean-Pierre Jeannet
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 307932304
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