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Social Media Metrics: How to Measure and Optimize Your Marketing Investment by S
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“This is a used book in good condition and may show some signs of use or wear .”
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Located in: Tontitown, Arkansas, United States
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Estimated between Wed, 29 May and Mon, 3 Jun to 43230
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eBay item number:404881364951
Item specifics
- Condition
- Good
- Seller Notes
- “This is a used book in good condition and may show some signs of use or wear .”
- ISBN
- 9780470583784
- Book Title
- Social Media Metrics : How to Measure and Optimize Your Marketing Investment
- Item Length
- 9.3in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2010
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9in
- Genre
- Computers, Business & Economics
- Topic
- Web / Social Media, E-Commerce / Internet Marketing, General, Marketing / Research
- Item Width
- 6.2in
- Item Weight
- 16 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470583789
ISBN-13
9780470583784
eBay Product ID (ePID)
79674405
Product Key Features
Book Title
Social Media Metrics : How to Measure and Optimize Your Marketing Investment
Format
Hardcover
Language
English
Topic
Web / Social Media, E-Commerce / Internet Marketing, General, Marketing / Research
Publication Year
2010
Genre
Computers, Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
9.3in
Item Height
0.9in
Item Width
6.2in
Item Weight
16 Oz
Additional Product Features
Series Volume Number
3
Lc Classification Number
Hf5415.1265
Table of Content
Foreword x Acknowledgments xiii Introduction: Getting Started--Understanding the Ground Rules xv Chapter 1 Getting Focused--Identifying Goals 1 Chapter 2 Getting Attention--Reaching Your Audience 15 Chapter 3 Getting Respect--Identifying Influence 51 Chapter 4 Getting Emotional--Recognizing Sentiment 77 Chapter 5 Getting Response--Triggering Action 105 Chapter 6 Getting the Message--Hearing the Conversation 123 Chapter 7 Getting Results--Driving Business Outcomes 163 Chapter 8 Getting Buy-In--Convincing Your Colleagues 199 Chapter 9 Getting Ahead--Seeing the Future 213 Appendix: Resources 229 Index 235
Copyright Date
2010
Lccn
2010-003833
Dewey Decimal
658.8/72
Intended Audience
Trade
Series
New Rules Social Media Ser.
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:404881364951
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Wed, 29 May and Mon, 3 Jun to 43230 |
| US $13.95 (approx S$ 18.85) | United States | Expedited Shipping | Estimated between Wed, 29 May and Sat, 1 Jun to 43230 |
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